Senior Expert Customer Analytics (m/w/d)

The future looks like you

With over 1,300 stores in 17 European countries and more than 27,000 employees, C&A is one of Europe’s leading fashion retailers. At C&A we are driven by our values. We are united by our passion for fashion and consumers. We believe that affordable and high-quality fashion is not contradictory to caring for people & the planet. We see ourselves as an always-on learning community, always forward thinking and acting to develop our business and innovate the industry. Only when we work together as a team we can face challenges and find innovative solutions.  This is your chance to join the C&A team as Senior Expert - Customer Analytics!

The Role

• Generate actionable insights through analysis of customer and loyalty data via appropriate statistical methods to support data-driven decision-making

• Steer and monitor the commercial performance of the loyalty program through business case development of new propositions & implementation of appropriate measurement techniques

• Develop, maintain & enhance loyalty program target projections & budget forecasts to drive effective program management

• Define the omni-channel customer value strategy, driving long term customer retention and incremental customer lifetime value

• Build and drive implementation of customer segmentation frameworks and models to deploy targeted loyalty & CRM initiatives

• Define & prototype self-serve customer analytics tools to support data-driven decision making

Useful Experience

• You may have experience in a mix of the following areas:

• Extensive knowledge of loyalty programs, CRM & omnichannel customer engagement

• Extensive experience in Customer Analytics, CRM strategy & value management

• Experience with CRM campaign analytics & experiment design/measurement

• Experiences in deployment of customer segmentation and modelling to drive customer personalization

• Experience in an omni-channel retail environment preferred

• Strong analytical and conceptual skillset to identify connections from complex datasets

• Profound understanding of incremental effects and experience with development of frameworks to measure incrementality

• Advanced SQL and Excel, and ideally knowledge in statistical software and programming language (e. g. R and Python)

What we offer

• Countless learning and development opportunities via our C&A academy

• Access to Partner Discount Scheme

• Employee Discounts

• An exciting job in an international and inspirational working environment

• A positive working atmosphere and a talented team with an open feedback culture