Senior Brand Strategy Manager (m/f/d)

Parental leave replacement for 2 years with the option of permanent employment! Your title with us in our company will be: Brand Strategy Manager Your tasks: This position is primarily responsible for strengthening the global brand position, leading strategic projects (e.g. brand awareness) and building market know-how (e.g. customer survey, competitor tracking). Content & Campaigns * Develop the yearly content plan with key focus topics including the creation of stories (all types) in collaboration with a copywriter and input from Brand Activation Managers. * Oversee global campaign planning incl. development of campaign ideas as well as regional campaign requests and execution with creative teams. Strategic projects * Managing and contributing to strategic projects, including e.g. branding projects from the different brands, brand videos, brand apps, global surveys. Analytics * Brand Tracking: Lead yearly brand tracking exercise globally. * Competitor Tracking: Lead the competitor tracking exercise within the Marketing department for all brands. * Customer Survey: Launch automated customer survey globally and establish information flow to key stakeholders. Innovation and Sustainability * Think according to future trends, while continuously having sustainability in mind. Budget * Planning & monitoring of global budget for the department. Your skills: With this knowledge you will strengthen our team. * Bachelor's degree in Marketing, Communications, Business Administration or a related field * Profound professional experience in marketing and relevant professional experience in leadership * Previous experience leading teams in global environment and data-driven decision making * Excellent communications, writing and presentation skills * Experience creating content for various marketing channels * High level of organization, attention to detail and Ability to work effectively individually and collaboratively as a team in various projects concurrently * Fluent in English is mandatory, good Spanish and/or Germany is a plus What we offer: You can look forward to a secure job with an internationally successful company that is at the cutting edge of refrigeration and air conditioning technology. * An open corporate culture and a dynamic and challenging environment * Exciting projects with creative freedom, short decision-making paths and team spirit * Opportunity to travel to the construction site to gather all relevant technical details of the application * An attractive remuneration package with capital-forming benefits, Christmas and holiday bonuses, 30 days' holiday and a company pension scheme * Corporate benefits with various providers in the car, travel, leisure and sports categories and much more * Access to fitness, sports and health facilities and fitness apps through our cooperation partner EGYM Wellpass * Company bike leasing via our partner Bikeleasing Have we sparked your interest? We are looking forward to receiving your application. Your data will of course be treated confidentially. If you have any questions, please contact Kağan Brinkwirth: apply.job.24686973@hokifyjob.com Visit our Kununu profile and leave a review of the recruitment process. Here you can find a short video about sustainability at Güntner.