Business Analyst Marketing Automation (f/m/x)

### **IBM iX – Experience the Human Factor.**We are a consultancy, digital agency, design studio, and tech company all rolled into one. Our 1,200+ experts in DACH and Croatia guide people, brands, and organisations in an agile and collaborative way: from analysis and concept via business case, design vision, and MVP development to roll-out and operations. We believe “Good Experience is Good Business”. That’s why we put human experiences first in everything we do. Together we help to shape a sustainable future: with digital products, services, and experiences that connect people.**You feel at home in the world of digital trends and love to drive projects with real impact? Then become a part of our IBM iX Team now.** ### Your Responsibilities - You advise our customers on how to set up their marketing in a data-driven and automated way. - You analyze customers’ digital business processes and IT landscapes, identify optimization potential. - You are responsible for the selection, introduction and implementation of new marketing processes and systems. - You build a trusting relationship with stakeholders on the customer side, advise them and make proactive suggestions for improvement. - You act as an interface between specialist departments and development teams in marketing automation projects in order to find the best solutions. - You record specialist and technical requirements, manage them and translate them into technical solution concepts. - You play a key role in developing the implementation roadmap for marketing automation. - You actively support our new business team in the preparation and presentation of pitches with your know-how. - You enjoy dealing with new technologies and methods independently. ### Your Skills - You have a completed degree in marketing, business informatics or a comparable qualification. - You have experience with methods such as business process analysis, technical assessment, solution design, and roadmap development. - You have experience in creating use cases and implementation concepts with a focus on marketing automation/channel orchestration and analytics use cases. - You have excellent know-how in at least one common marketing automation solution such as Marketo, Pardot or emarsys and a good overview of the marketing automation landscape. - You have a basic understanding of related technologies and platforms: customer data platforms, analytics as well as analytical thinking and high problem-solving skills. - You have a high level of initiative and result orientation and are willing to develop personally and deal with new technologies and methods. - You have creativity and good presentation skills for communicating complex topics. - You have strong communication skills and the ability to work in a team for working with different departments and stakeholders. - You have fluent written and spoken English (at least C1), knowledge of German is an advantage. ### Our Benefits and Your Perspective **Professional Growth** We offer various opportunities for personal development through our internal academy, including in-house coaching and language training. You’ll also have full access to all further training opportunities at IBM. **Work-Life Balance** Our core working hours, 30 days of vacation and hybrid-work-model help you live your life more flexible. **Health & Well-Being** Your well-being is just as important as your health. That’s why we offer different programs & initiatives to support your physical and mental health. **Team & Culture** It’s our goal for everyone to feel safe, needed and celebrated. Look forward to great team and company events. **Corporate Benefits & Incentives** Enjoy great IBM discounts and internal incentives that appreciate your effort like our “Performance Excellence Award” or the “Bring a friend” rewards program. IBM iX is committed to creating an inclusive workplace offering equal opportunities to everyone. We especially encourage all people with their individual diverse backgrounds and perspectives to apply. ### Questions about the job? Please do not hesitate to contact: Jil Perdacher Talent Acquisition Consultant +43 676 3205895 apply.job.24647914@hokifyjob.com