Marketing Markets Lead (m/f/d)

THE FUTURE LOOKS LIKE YOU

As the Marketing Lead for Markets at C&A, you will play a pivotal role in driving brand visibility, consumer engagement, and revenue growth across our European markets. Leading a talented team, you will be responsible for crafting and executing localized marketing strategies that resonate with our diverse customer base while staying aligned with our overarching brand vision and objectives. Your leadership will be instrumental in fostering collaboration across departments, identifying growth opportunities, and continuously improving operational efficiency. This role offers a unique opportunity to shape the future of our brand in local markets and make a significant impact on our continued success in the fast-paced fashion industry.

YOUR RESPONSIBILITIES

• Developing Tailored Marketing Strategies: Analyze market trends and consumer preferences to develop tailored marketing strategies. Define objectives, target audience, and messaging for local marketing campaigns
• Leading the Local Marketing Team: Provide leadership, guidance, and mentorship to ensure successful execution of initiatives. Foster a collaborative and creative environment
• Understanding the Consumer: Conduct research on local market demographics, competition, and trends. Utilize data analysis tools to gather insights on consumer behavior and preferences
• Creating Consumer-Facing Activation Campaigns: Conceptualize and develop consumer-facing campaigns tailored to local audiences. Collaborate with creative teams for messaging and visuals
• Monitoring Campaign Performance: Track key performance metrics such as traffic, engagement rates, and sales conversion. Analyze data to identify areas for optimization
• Collaborating with Cross-Functional Teams: Work closely with other departments to ensure alignment and integration of local marketing initiatives. Coordinate with external partners as needed
• Budget Management: Manage budgets for local marketing initiatives. Allocate resources effectively and optimize spending for maximum ROI
• Reporting to Senior Management: Provide regular updates and reports on campaign performance. Present insights and recommendations for future strategies based on data analysis

WHAT YOU BRING

• 10-15 years of marketing experience, ideally in both global/regional and local markets, preferably in fashion
• Proven ability to think strategically and drive business-minded marketing initiatives ideally in global, regional, and local markets
• Strong analytical and problem-solving skills with a structured approach to decision-making
• Ability to collaborate effectively with cross-functional teams, fostering a growth mindset
• Ability to thrive in a dynamic and fast-paced environment
• Business fluent in English (both oral and written)

WHAT WE OFFER

• The opportunity to join a business area with major investment and scope for growth, offering you the opportunity to make a genuine impact at a senior level
• The chance to co-define and shape a major European fashion brand
• You will join a major retail organisation going through significant change, offering an exciting opportunity to work in a truly strategic capacity and influence meaningful change
• Lots of autonomy with regards to approach and deciding what will bring about the best results.
• Hybrid working options (2x per week remotely)

C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to build a diverse and inclusive organisation where everyone can become their best self. We do not discriminate on the basis of age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.