CRM Manager (m/f/d)

THE FUTURE LOOKS LIKE YOU

With over 1,300 stores in 17 European countries and more than 25,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long-lasting fashion at affordable prices for

the many. We are building on more than 180 years of experience in the fashion industry and continuously modernize the company to become an omnichannel fashion retailer.

At C&A we are driven by our values and we believe that affordable and high-quality fashion is not contradictory to caring for people & the planet, we are always forward thinking and acting to develop our business and innovate the industry. This is your chance to join the C&A team as a CRM Manager (m/f/d)!

As our new CRM Manager, you will take ownership of driving impactful customer campaigns that strengthen engagement, loyalty, and growth. In this role, you will play a key part in shaping how we communicate with our members and customers across channels, ensuring every campaign is relevant, data-driven, and customer-centric. We are hiring a CRM Manager to play a significant role in the planning, execution, and optimization of CRM campaigns to acquire, engage, and retain customers.

YOUR RESPONSIBILITIES

• Collaborate within the CRM Campaign & Content team to define the contact strategy and ensure integration with overarching C&A campaigns, newsletters, and onsite communication
• Contribute to the development of the membership communication strategy in close cooperation with the marketing, design, and UX teams
• Brief and co-create content with digital content and design teams to optimize the membership customer journey and deliver relevant, engaging communication
• Execute campaign setups and send-outs in our CRM tool Emarsys, ensuring strong design, compelling content, and operational excellence
• Translate membership and consumer engagement targets into a comprehensive campaign calendar in collaboration with marketing stakeholders and analytics teams
• Orchestrate campaign planning and implementation across marketing channels, sales channels, countries, and membership platforms
• Define campaign objectives, monitor performance, and generate insights to drive continuous improvement
• Work cross-functionally to strengthen the connection between membership and marketing

WHAT YOU BRING

• Hands-on experience with CRM platforms (Emarsys or similar tools is a strong plus)
• Proven track record in planning and executing customer campaigns, ideally in retail or e-commerce
• Strong eye for detail in both content and design to ensure high-quality campaign execution
• Ability to analyze campaign performance and apply insights to optimize future activities
• Comfortable working cross-functionally with marketing, design, and analytics teams

WHAT WE OFFER

This is an opportunity for you to join us on a truly exciting transformation journey, where you’ll be able to leave footprints that last and contribute significantly to our vision. As well as knowing that you played a key part in the evolution of one of Europe’s most recognizable retail brands, you will also enjoy:

• Countless learning and development opportunities via our C&A academy
• Access to a Partner Discount Scheme
• An employee discount of 20% in C&A stores
• 30 days' vacation
• Corporate pension scheme
• Mental health and wellness program
• An exciting job in an international and inspirational working environment
• A positive working atmosphere and a talented team with an open feedback culture