Content & Inbound Marketing Specialist (REMOTE - WORLDWIDE)

REPLUG is a leading mobile app marketing agency helping apps scale through App Store Optimization, Paid Acquisition, Performance-based advertising and Creative Strategy. We work with top brands and ambitious startups, providing data-driven strategies, hands-on expertise, and a no-BS approach to growth.

We are seeking a talented and motivated Content & Inbound Marketing Specialist to strengthen execution within our marketing function.

This is an execution-focused role for someone who enjoys turning direction into action and taking ownership of how content is distributed, tested, and improved.

Beyond repurposing, you will support social growth, short-form video, channel experimentation, and PR/outreach activities.

You should be comfortable working in a fast-paced environment, contributing ideas, and helping marketing efforts move forward.

TASKS

Content Execution & Publishing

• Own the execution of REPLUG’s LinkedIn and related channels, ensuring content is consistently published, optimized, and improved over time.
• Turn raw inputs (notes, transcripts, drafts, articles) into engaging posts, carousels, and short-form video concepts that align with brand guidelines and platform best practices.
• Support content distribution by testing formats, hooks, and messaging to improve performance (engagement, reach, conversions).

Content Editing & Repurposing

• Repurpose existing long-form content (articles, documents, presentations) into short-form assets across formats (posts, carousels, video scripts, newsletters).
• Edit and refine content to improve clarity, structure, and consistency while adapting it for different channels and audiences.
• Ensure content is reusable and can be leveraged across multiple touchpoints (social, email, sales, partnerships).

Marketing Operations & Support

• Own content calendars and publishing workflows across channels
• Manage drafts, assets, and scheduling to keep the pipeline moving
• Execute and support content across formats (posts, carousels, video, newsletters)
• Test formats, hooks, and distribution approaches to improve performance
• Support publishing (HubSpot/CMS) and track basic performance to inform next steps
• Contribute to channel growth, PR/outreach, and co-marketing execution

Optional responsibilities may include basic coordination or editing of short-form video content and collaboration with designers on visual assets.

What Success Looks Like

• Content is consistently published across channels without needing constant direction
• Output is clear, on-brand, and adapted to the platform it’s published on
• Content is repurposed across formats (post, carousel, video, newsletter) efficiently
• Performance improves over time through testing, iteration, and optimization
• LinkedIn and other channels show steady growth in engagement and inbound interest
• Marketing execution runs smoothly with minimal oversight
• You proactively identify opportunities, suggest ideas, and push initiatives forward

REQUIREMENTS

Must-haves

• 2+ years of experience in marketing execution roles (content, social, growth, or digital marketing)
• Strong B2B exposure (tech, SaaS, or app industry preferred)
• Excellent written and spoken English
• Solid understanding of LinkedIn and social platforms as growth channels
• Experience working with multiple content formats (posts, carousels, short-form video, newsletters)
• Ability to take direction and turn it into execution, while also suggesting improvements
• Basic understanding of paid and organic performance (LinkedIn, Google, or similar)
• Comfortable using tools like HubSpot/CMS for publishing and basic reporting
• High attention to detail, strong organization, and ability to manage multiple tasks

Nice to have

• Experience supporting founder-led or expert-driven brands (e.g., LinkedIn, personal brands)
• Exposure to performance marketing (LinkedIn, Google) and basic testing mindset
• Experience with short-form video creation and editing (e.g., CapCut, Reels, YouTube)
• Interest in testing new channels, formats, and distribution strategies
• Exposure to PR and co-marketing activities
• Strong editorial judgment and ability to maintain content quality across formats

BENEFITS

• Remote-first working environment
• Direct collaboration with senior marketing leadership & founders
• Education budget (courses, conferences, certifications)
• A culture built on trust, ownership, and results, not politics