GTM Engineer (German-Speaking)

SalesPlaybook is DACH’s #1 Pipeline, Sales, and HubSpot agency for B2B software companies (10–200 FTEs).

We help founders and revenue teams scale fast – by turning marketing and sales into a true revenue factory: repeatable, predictable, and efficient.

Our GTM Engineers sit at the intersection of sales strategy, automation & AI, and RevOps. They design and implement the systems that power signal-based growth.

As a GTM Engineer, you’ll own the end-to-end delivery of GTM Engine projects – from technical architecture to measurable client results.

You’ll work either independently or alongside another consultant to design, build, and optimize signal-based outbound systems that combine precision targeting, automation, and AI-driven personalization.

TASKS

Project Delivery & Client Impact

• Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact.
• Translate complex business goals into actionable technical architectures (automations, integrations, workflows).
• Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.

GTM-Engine Development

• Design and standardize high-performing signal workflows, enrichment processes, and outbound frameworks.
• Integrate and optimize tools such as clay, teamfluence, lemlist or instantly to ensure system scalability.
• Evaluate and operationalize new data sources (e.g. ad intent, firmographic APIs, product usage signals).

Enablement & Process Ownership

• Build and maintain internal GTM knowledge infrastructure – including playbooks, templates, and Loom walkthroughs.
• Establish delivery standards and best practices to align client expectations with capacity and system complexity.
• Mentor junior GTM engineers and working students to ensure skill development and process consistency.

Strategic Contribution

• Identify “winning use cases” and translate them into repeatable frameworks that scale across clients.
• Collaborate with leadership on service design, new offerings, and GTM methodology refinement.

REQUIREMENTS

• Proven experience delivering complex B2B automation or sales enablement projects (SaaS or professional services).
• Deep understanding of GTM tooling and RevOps architecture – ability to design technical solutions from strategic input.
• Hands-on experience with: Clay, Smartlead, Lemlist, Instantly; Automation tools: Make.com, n8n, Zapier; HubSpot CRM (data architecture, workflows, integrations)
• Advanced use of LLMs (GPT, Claude, Perplexity) for enrichment, personalization, and signal analysis.
• Strong project management skills and client-facing communication (English C1 & German C2). Analytical mindset with a focus on precision, repeatability, and measurable performance impact.

BENEFITS

• Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
• Working with a manageable number of focused clients (4-6 simultaneously)
• Positioning as a specialist expert in the B2B sales landscape
• 90% remote work and fast decision-making processes
• Performance-based compensation based on results
• Professional development budget of up to 5,000 CHF annually