Marketing Intern

WHO WE ARE

CEPA Study Abroad is a U.S.-based study abroad organization founded in 1997 that partners with higher education institutions to develop and run custom faculty-led programs in over 40 countries and operates study abroad programs across Europe, including European Study Centers in France and Germany. Our main administrative offices are in Besigheim, Germany, and Strasbourg, France. CEPA also partners with the CEPA Foundation to provide service-learning opportunities in Costa Rica, Peru, and Guatemala, programs that align with our organization’s commitment to environmental and humanitarian engagement.

We are a small marketing team, very much mission and values driven, focused on building collaborative relationships and providing meaningful and challenging study abroad programs that enable students to broaden their global perspective, deepen their knowledge, and develop personally and professionally. We are committed to social responsibility and environmental sustainability and have been offsetting our carbon footprint since 2019.

CEPA Study Abroad joined Terra Education in 2026, giving the organization the opportunity to expand its study abroad programs to additional destinations outside of Europe, working alongside our colleagues at Terra who have long-standing expertise in Africa, Asia, and Central & South America.

ABOUT THE ROLE

We’re looking for a creative, curious, proactive Marketing Intern excited to gain hands-on experience across a diverse range of marketing projects and contribute to our organization's growth.

Working closely with our different administrative and program teams, you’ll gain exposure to marketing strategy, campaign development, content creation, brand storytelling, graphic design, and special projects. This is an opportunity to learn how a marketing team operates while making meaningful contributions to real projects that support student engagement and enrollment.

We are primarily seeking candidates with strong market awareness of U.S. higher education study abroad and a genuine cultural understanding of American students traveling to Europe. In this role, you will help craft campaigns and messaging that resonate directly with U.S. undergraduates and their university advisors.

Candidates should be fluent in English, detail-oriented, collaborative, eager to learn, and comfortable taking initiative. You should enjoy moving between creative and analytical projects, following project specifications, and adapting to a dynamic work environment.

This internship is located in Besigheim, Germany. We are looking for an intern available for 6 months. Full-time preferred; part-time considered if over 28 hours per week.

WHAT YOU’LL DO

MARKETING STRATEGY & CAMPAIGNS

• Support the development and execution of marketing campaigns across the student journey, from awareness and lead generation through enrollment.

• Help research audiences, market trends, and campaign performance to identify opportunities for improvement.

• Assist with marketing planning, reporting, documentation, and maintaining team processes and systems.

• Work with admissions and programs teams to ensure marketing accurately reflects our programs, student experience, and value proposition.

• Learn how marketing strategy, brand positioning, and the marketing funnel work together to support organizational goals.

CREATIVE MARKETING & CONTENT

• Contribute ideas and content for campaigns, social media, websites, program materials, catalogs, info sheets, and other marketing collateral.

• Support the development of creative concepts and storytelling that authentically showcase student experiences and program offerings.

• Collaborate with other team members to bring creative projects from idea to completion.

• Help ensure marketing materials are accurate, engaging, on-brand, and aligned with our commitment to genuine human storytelling.

SPECIAL PROJECTS & TEAM SUPPORT

• Work collaboratively with colleagues across Marketing, Admissions & Enrollment, Programs, Events, and Leadership.

• Support high-priority marketing initiatives and contribute wherever the team needs assistance.

WHAT WE’RE LOOKING FOR

• Students who are currently enrolled in a German university with student status in Germany and who need to complete a compulsory internship as part of their studies (Pflichtpraktikum).

• Background in or familiarity with the U.S. study abroad market.

• Strong cultural understanding of American university students—their communication styles, media habits, and expectations when studying in Europe.

• Strong interest in marketing, communications, branding, content, or a related field.

• Excellent written and verbal communication skills in English.

• Strong attention to detail and organizational skills.

• Proactive, dependable, and comfortable working in a remote environment (if applicable).

• A collaborative mindset and a willingness to receive feedback and learn from experienced marketing professionals.

• Familiarity with common marketing, content, photo/video editing, or design tools is a plus (Canva, WordPress, Photoshop, Adobe Creative Suite, etc.), but a willingness to learn is more important than prior experience.

• Commitment to our no-AI-writing standard: AI may be used as a support tool, but original human thinking, writing, and storytelling are essential.

• Intercultural sensitivity, an inclusive mindset, a team player attitude, strong communication, a strong work ethic, and excitement about international education.

• Visa Status: You must currently be enrolled at a German university with status as a student (Visum zu Studienzwecken) and will have this status until the end of the compulsory internship (Pflichtpraktikum) as part of your university studies. You must also have student residence status. (Aufenthaltserlaubnis)

WHAT YOU’LL GAIN

This internship provides hands-on exposure to marketing strategy, campaign development, content creation, brand management, and cross-functional collaboration within an international organization. You’ll work alongside experienced marketing professionals and build a portfolio of practical marketing experience while gaining a deeper understanding of the U.S. American study abroad field and the programs we offer.