EUROPE Sales Manager Citrus and Multi Fruit products B2B m/f/d

European Sales Manager – Citrus & Multi‑Fruit Ingredients (B2B) m/f/d

Location: Home Office (Europe) or Office‑Based (Cairo)

Travel: Frequent international travel required

🌍 Company Overview

Our client is investing 300M USD in a state‑of‑the‑art production facility delivering a broad portfolio of high‑value fruit and vegetable ingredients for global B2B customers.

Core Product Portfolio

• Citrus concentrates (orange, lemon, grapefruit)
• Tomato concentrates (EU‑focused, Italy/Spain competitor)
• Multi‑fruit purées (mango, guava, strawberry, tropical blends)
• Cloudy juice concentrates (first plant of its kind in the Middle East)
• IQF fruits & vegetables (strawberries, broccoli, beans, artichokes)
• Freeze‑dried fruits & vegetables (supplements, functional foods)

Key Customer Segments

• Blending houses – purées, citrus & tomato concentrates, cloudy juices, aroma essences, pulp cells
• Food & beverage processors – nutrient‑rich purées, IQF vegetables, freeze‑dried fruits, citrus oils
• Retail & food service – ready‑to‑use IQF vegetables, freeze‑dried fruits, NFC juices
• Private label manufacturers – tailored purées, IQF, freeze‑dried formats

Export Markets

• North America – beverage companies & private label
• Europe – competing with Spain/Italy/Germany in citrus & tomato
• Asia – tropical purées & freeze‑dried
• GCC – strong demand for concentrates & frozen produce

🎯 The Role

We are seeking an experienced Sales Manager for Citrus & Multi‑Fruit B2B ingredients to accelerate revenue growth, expand market share, and strengthen long‑term customer partnerships across Europe and international markets.

You will represent a rapidly scaling agri‑food manufacturer known for quality, innovation, sustainability, and global export capability.

TASKS

🔧 Key Responsibilities

• Grow key accounts in citrus, multi‑fruit purées, cloudy concentrates, IQF, and freeze‑dried
• Acquire new customers using market intelligence and competitive mapping
• Develop and execute tailored sales strategies for each product category
• Negotiate contracts, pricing, volumes, and annual agreements
• Collaborate with Finance, Marketing, Supply Chain, Manufacturing, Quality
• Ensure compliance with food safety, labeling, sustainability certifications
• Monitor account KPIs, forecast risks, and resolve challenges proactively
• Represent the company in international markets, navigating cultural and regulatory differences

REQUIREMENTS

🎓 Bachelor’s degree in Business, Marketing, Sales, Agriculture, Food Science, or related field (MBA is a plus)

📈 7+ years in international sales, including 2+ years in account management

🌱 Proven experience in the agri‑food industry (B2B environment), ideally tomato paste or processed foods

💡 Strong market analysis, account management, and data‑driven decision‑making skills

🛠️ Proficiency in CRM systems and sales tools

🌍 Cultural awareness and adaptability in international markets

💬 Fluent in English (additional languages are a plus)

✈️ Willingness to travel internationally

BENEFITS

Benefits

• Home‑office based anywhere in Europe
• Option to work from Cairo HQ
• Opportunity to join a fast‑growing, innovation‑drivenfood ingredients manufacturer
• High international exposure and strategic commercial responsibility

Cover Letter Instructions

Please include in your cover letter:

• Number of customers you managed
• Annual turnover you generated
• Countries/regions you covered
• Product categories you sold (choose from below):
• Citrus concentrates (orange, lemon, grapefruit)
• Multi‑fruit purées (mango, guava, strawberry, tropical blends)
• Cloudy juice concentrates
• IQF frozen fruits & vegetables
• Freeze‑dried fruits & vegetables

Be creative, commercial, and specific — we want to understand your real B2B impact.